INVITING ALL COPYWRITERS TO SHARE SPACE WITH ME!

A LEARNER, A DRIVER OR A FORMULA 1 RACER?

On the joyous occasion of Durga Puja to some and Navratri to others, I invite all the aspiring and talented copywriters to join me in our journey towards prosperity, luck and fame. I say ‘Ours’ because it is as much my duty as it is your talent to ensure that quality and not just quantity thrives as we create magic with our pens. 

So dust off your portfolio and neatly bind all the best Spec Ads or published ones and the best as much as the good will be featured in my blog. 

If you woo Lady Luck, who knows Dame Fame could smile at you at Cannes Lions 2012, right?

Well, not quite. You’re not quite there, but could be if your work was given the thumbs up by an agency. 

Humble beginnings, but worth the effort, right?

Who am I and what gives me the gall to make such tall claims?

I hope the little note below suffices to tell you all.

Here’s looking to a great partnership, to you, kid!

WHAT DO I HAVE THAT OTHERS DON’T?

You might ask: What do I have that others don't?

To which my answer would be:

I offer you insightful thinking, unadulterated ad copy and a creative use of social media marketing expertise unrivalled in the industry.

I would most humbly like you to know, that within a short span of our relationship, I would like to help your brand take a bow in the Mecca of Advertising, the Cannes Lions, a privilege that finds a suitor in many, but is betrothed to only one.

Apart from my expertise in copywriting and branding, I have also used my skills in logo design and creative solutions in social media marketing. For instance, in a project on ITC’s yet-to-be-launched or named product in the confectionery category, I have visualized the concept right from the naming of the milk brand (I call it Nutramil) to the use of 30 odd social media marketing ideas that could be used to help create awareness of the brand and market it here in India as well as across the world. The duration of the marketing plan is the first year of its launch. As you can see, I take pride in giving my undivided attention to each and every brand that my clients entrust me with and treat each client, small, medium or large very seriously.

I have also lent my expertise in finding simple solutions for complex business problems and have offered my two cents on big brands such as Air India and the IT behemoths, Infosys and HP, with moderate success.

On a lighter note, I am also an author and playwright of a couple of books in each of the genres, although the contents of the books are not as light-hearted!

Should this little note inspire you to further engage in a conversation, please feel free to contact me at:  rajni.shriram@gmail.com

Your Claim to Fame: a course on Headline Creation in Advertising

YOUR CLAIM TO FAME AND A SIX FIGURE SALARY IN ONE MONTH

Such is the power that you will generate on making riveting headlines on the go.

You don’t need to be cerebral in order to make great headlines. Nor do you need to be a topper in your class.

What you need is dedication, determination and a powerful imagination. And, may I add, the ability to see something extraordinary, in the ordinary.

It’s worked for me; I don’t see why it shouldn’t for you too.

To book a seat, call: 044-24526072 today.

This course is meant for those who dare to think big, who are not limited by the view of who they are but have a dream of what they would like to become.

It’s not wrong to dream of better days, as much as it is to not work hard to achieve those ends.

Dreaming is not a crime; to do nothing towards achieving it, is.

Make a bold statement towards achieving it by calling me at: 044-24526072. 

The course starts in October, 2011.

Different Tribes, One Village

Different Tribes, One Village

It’s not in my place to comment on the management styles of luminaries in the field of advertising, the AAAI and Ad Club Bombay and the debate around the AGC. But as the matter has been put up for debate, I offer my two cents on the matter. Needless to say, it is my personal opinion and I hope I will be forgiven for trespassing on haloed territory.

I hope I will be excused – choti muh, badi baat - but in the interests of the industry, it would auger well for the advertising fraternity to have a leader from both the advertising bodies. Their purpose of intent seems apparently to be the same- the best step forward for the industry - although the methods may vary. By electing a mild and neutral chairman from both sides, both their brains, and from each member of their respective teams, could be picked for the common good of the industry.

 It is hoped that as has always been the case, the welfare of the industry remain the primary concern of the elected team, leading the industry towards a horizon where no one has dared to go before.

Mirror, mirror on the wall, who's the fairest of us all?

Mirror, mirror on the wall

Who’s the fairest of us all?

There we go again. Between two agencies, one that wins a Grand Prix and a few Gold metals and the one that 'maxes' the number of metals, who’s the better of the two?

  Well, there is little doubt that the one who wins the Grand Prix has a superior, in fact, unmatched advantage over the rest. 

But if there is an upstart stealing the rays from your sun by tallying up a much larger number of metals, then I think the Cannes method of tallying points to each type of metal would be appropriate.

 I know this method will create a lot of heart-burn to the better team, but hey, whoever said the team that won the most number of metals was the best? Your Grand Prix is proof enough of who is better. Do you need much else, especially when the news is received by the clients who then all want to win the Grand Prix the next time around, just like the one you did?

To put it more succinctly, I'd counter the quandary you find yourself in with a question of my own: 

Whose door do you think a client would come knocking on, the agency with the highest number of metals or the one that brought home the Grand Prix? 

Just think...

What is the Size of your Dream?

What is the Size of your Dream?

Does India need two separate advertising festivals?

I will counter that question with another: Should there be another Cannes in France, or the Oscars in Hollywood?

Has ‘Bollywood’ been able to be a Hollywood, apart from its cosmetic use of word play? Not to mention the various other wannabes like Tollywood, Kollywood etc?

The lure or importance of any festival lies in its exclusivity. If you want it to be just another advertising festival, sure, two, why ten, different ad festivals are the way to go. But if you want India to become the Mecca of Advertising, then nothing could beat the power of one; the more unique and spectacular its format, the better its retail value.

It should be a meeting of great minds, the sharing of wisdom between the greats that trickles down to those who are hungry to achieve more, the wannabe greats. 

And yes, it should also be a consortium that invites the clients to see some of the greatest work India has produced, to learn and allow their agencies some leeway to create ads that are perhaps beyond the scope of, dare I say, human evolution.

Could it be another Mecca?

 That would depend upon the size of your dream.