What is the Size of your Dream?
Does India need two separate advertising festivals?
I will counter that question with another: Should there be another Cannes in France, or the Oscars in Hollywood?
Has ‘Bollywood’ been able to be a Hollywood, apart from its cosmetic use of word play? Not to mention the various other wannabes like Tollywood, Kollywood etc?
The lure or importance of any festival lies in its exclusivity. If you want it to be just another advertising festival, sure, two, why ten, different ad festivals are the way to go. But if you want India to become the Mecca of Advertising, then nothing could beat the power of one; the more unique and spectacular its format, the better its retail value.
It should be a meeting of great minds, the sharing of wisdom between the greats that trickles down to those who are hungry to achieve more, the wannabe greats.
And yes, it should also be a consortium that invites the clients to see some of the greatest work India has produced, to learn and allow their agencies some leeway to create ads that are perhaps beyond the scope of, dare I say, human evolution.
Could it be another Mecca?
That would depend upon the size of your dream.
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