De Beers - For love that lasts forever

Love is Fickle; a Diamond is forever

De Beers – For Love that lasts forever

Somewhere in Chennai:

A young and very much in love couple saunter into a jewellery shop. The management of the shop and De Beers identify them for a good-natured prank.

The young miss wants a diamond pendant which is small and made of platinum.

The salesman smiles graciously and says that he has just what she’s looking for. So saying he takes out a small pendant measuring less than 3mm. 

If you are lucky to be able to count them, then the really small nine (can you see... nine?) diamonds are crushed together, breathless for space.

 Isn’t it nice? It looks so nice on you. You can have a look in the mirror.

 The girl is bewitched by it.

 And the chain?

 Ah, yes, the chain.

 And he delicately takes out the thinnest ‘platinum’ chain and asks the man, doesn’t she look divine? Such a slender neck should always be graced by a diamond pendant such as this one, no?

The confused and clueless young man asks him the price, to which the salesman says that it is only Rs 10,000 - a small price to express your love for her, no? 

But if you look here, there is a similar pendant, exactly the same, that is Rs. 12,999.

The perplexed young man blurts out, then why the difference?

 The salesman replies, wisdom sprouting from his head, one diamond shines brighter, see, this one?

 The woman tries that one and decides that that one is the one, if he truly loves her.

Torn between his love and a crafty salesman, the young man gives in.

 Everybody is happy.

 The salesman gives him the bill which is a good number higher than what he had said it was. The young man, realising that he is being robbed, splutters his demand to see the manager.

All this and much more is recorded and uploaded on YouTube. (Dear me!)

The manager arrives and profusely apologises saying that the joke was on him. 

He takes the couple to a private chamber where he gifts the young miss a dazzling piece of De Beers jewellery with best compliments from De Beers if they would be so kind as to return the ‘diamond’ pendant?

 The happy lovers leave the shop reaffirmed in their belief that their love, like De Beers would last forever.