Catching a Viral on the 'Tube!

Catching a Viral on the ’Tube!

Every copywriter dreams of his ad going viral. Or at least wants it to, and I am no exception. But how can you tell when an ad will go viral? 

I’m not sure I can although this one seems pretty decent to me. It’s the one I wrote for Ford Motor Company. Here is how it goes:

Imagine that a customer goes to test drive a Ford car. It is pretty obvious then that Ford is one of the brands that the customer wants to buy. He goes back but not before scribbling his name and address on the visitor’s book.

Are you with me? Good.

Now, a salesman picks up a brand new car and drives it to his house and parks it in front of his gate. The salesmen and a few members of the agency leave the keys in the car.

This is where the ad starts. What happens after the salesman and members from the agency go (after seeking prior permission from the relevant authorities) forms the “just for fun” video which is recorded and uploaded on YouTube.

It is hoped that he will look around, touch and feel it and then even perhaps sit inside it. Or perhaps he would want to park it elsewhere as it is right in front of the gate and the thought of driving the car a little tickles him a pretty pink? These are just conjectures.

It is hoped that after this episode the salesman and the members from the agency drive the car and park it in front of the next ‘victim’s’ gate!

Will it work? Your guess is as good as mine, but it’s certainly worth giving it a try, don’t you think?

Did you find this useful? Can you think of something of your own? Share it with me on this channel that is meant for people just like you.

Until the next, adieus!

P.S. Do you have a brand that you would like me to write about? Do let me know!