GoaFest, 2011 - My Tentative Pick of Possible Award- winning Ads...
Would you agree?
As promised, I begin this week with one of my favourites - The Coca-cola ad. I would like to add that there were many ads that were good but as only three can be selected, and as I am pressed for time, I have chosen my favourite few only. Hope you agree with my choice. Enjoy!
Coca – Cola – Invisible Bottle Ad
Unbelievable as it may sound, two strangers sharing a desire for a drink to beat the heat find common solace in a shared bottle of coke.
The handsome youngster Imran Khan and an alluring Kalki Koechlin of Dev D fame make for the handsome though unlikely pair in this ad.
Superb story told simply, and ably crafted with some amazing creativity, this ad never fails to put a smile on my face. A repeat after repeat of the ad generates the same delightful response in me.
The voice of Carlyta Mouhini belting out the old song, “Tum jo mil gaye ho...” from Hanste Jakhm starring Navin Nishchal and Priya, and directed by Chetan Anand, has given the lovely song a new dimension.
I see much promise in this ad and hope it wins a metal.
In case you cannot remember, allow me to refresh your memory with a clipping of the ad:
Creatives: Prasoon Joshi, Tirtha Ghosh, Nakul Sharma and Ashish Chakravarty.
Directed by Dibakar Banerjee of Freshwater Films.
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