Left Brain, Right Brain
Research has compartmentalized the right brain with creativity and the left with logic, and it is believed, that the twain seldom meet. And so it follows that if you are creative, you cannot be logical and vice-versa.
As a copywriter, I tend to disagree. Copywriters are problem solvers, finding solutions to the client’s myriad problems creatively.
The difference between good copy and great lies in the degree with which you utilize both to your advantage.
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