RBI - Paisa Bolta Hai - Review

With Gulzar, the doyen wordsmith of Indian Cinema, who lent his two cents to the crafting of this ad, can anything go wrong?

The ad is born out of the simple idea that Indians examine everything before buying, so why not the note?

The note, being the protagonist of the ad, invites the viewer to examine its myriad colors, to touch the note, handle it; its premise being that the consumer examines everything. So it follows that the consumer get habituated in examining the note as well.

The ad is set in a rural and vibrant India, in its simplest form. No translation, not even a dissertation can compete with Gulzar's word for careful word.

It is often said that in simplicity lies profundity and Gulzar does just that in his inimitable style.

He displays the simplicity of a master craftsman who has sharpened his art with his very own signature style, a fact that is appreciated by the laborer and his master in a language that is singularly 'their's'.

Great script, remarkable idea.

The purpose was to enlighten the people of rural India. Did the ad achieve it, I wonder...

"Aah, yes. Even for them; especially for them." Thus spake the paisa in this thoroughly engaging ad by Publicis Ambience.