NIKE - I am the Rules - Review

The ember is still hot and the smoke still blowing, long after the ad was first published, as I watch the ad for the nth time.

Of what substance are legends made of? Why do some reach the echelons of super stardom, while the rest of us struggle to keep pace with our peers?

This ad is a peek into the attitude of legends, the kind of stuff that Nike symbolizes and/or endorses.

In this ad, Nike doffs its hat to all the sporting legends who have broken all rules to carve out a niche for themselves.

Nike invites us to follow the path of these sporting legends and join them in the crusade for non-conformity, by setting and living by our own rules and on our own terms.

A must watch for all those who think differently. Watch this fast-paced ad for its sheer brilliance and don't forget to save it for posterity. And a word about this ad would be incomplete without a mention of the magnetic music.

As a parting shot, I'd request you to download the music as well, for its electrifying and alluring presence that has been woven so well into the fabric of the ad.

It's astonishing that in this 60 second ad not a word is spoken, yet so much has been said.

Watch it for the play on lighting, (light, darkness and shadow), for its sudden bursts of colors, heck, for everything an ad should be. I'd be surprised if I ever got tired of a masterpiece such as this one. Great work of art!

This ad will find a place in my collection of all-time greats. How about you?