ICICI Cards - The 'penalties' of being loyal

ICICI Cards - The ‘penalties’ of being loyal

A loyal and conscientious patron of ICICI Cards is identified for some good-natured fun.

The phone rings. It is from the office of the manager of ICICI Cards who rather ominously verifies that she indeed is Ms. Gupta, and as she is, that her presence is needed at the manager’s office today.  A confused Ms. Gupta says she will be at the office right away.

Ms. Gupta makes her way to the reception of the credit card division of the bank. There are a lot of people each being pulled up and questioned harshly by an executive. Ms. Gupta finds herself at the tail end of the long and winding queue.

After what seems to be an eon it is the turn of the by now very nervous and troubled customer. The executive without looking at her tells her rather brusquely to wait outside the manager’s office. By the time she finds out where the manager is in the new and immaculate environment, she finds herself at the end of another long queue. At length she is called in.

She waits anxiously. The manager rudely barks orders at the staff and tells them not to disturb him. Ms. Gupta is visibly agitated wringing her handkerchief around her fingers.

 The man turns to her and tells her of payments not being paid on time and spells out grave consequences of not doing so.

Her nervous protestations to the contrary and much else is recorded and uploaded on YouTube.

All of a sudden he breaks into a smile and says that but she need not worry as she has been selected by the division as one of the division’s most loyal and conscientious customers.

 A beaming manager further wonders aloud how she would feel if she was to find that she is eligible to upgrade to the next level – the Sapphiro range of cards. He further requests her to accept as a token of appreciation a one-day’s ride around anywhere in the city on a BMW, with best compliments from ICICI  Credit Cards.

A happy and much relieved Ms. Gupta returns home in a BMW knowing that this is the kind of an experience that she will remember for a long, long time...