What is the Secret of Writing Interesting Headlines?
What is the secret of writing the kind of headlines that I do? It’s very simple really once it becomes a habit.
Devote two hours a day - yes, that’s all it takes - in crafting the headlines. Make sure that you format the line as you type along. This makes your work look more professional and it saves your seniors the headache of having to correct the elementary stuff that should have been done by you anyway.
In those two hours, you should have written at least twenty different headlines, sans typos and incorrect grammar.
Body copy and tag lines should be treated with as much respect as the headlines. Check your work, and edit, edit, edit! Let each word justify its presence in your copy. That takes away six hours worth of office hours at your desk!
Once you have ensured that you’ve pretty much finished your work fair and square, you could take a well-deserved break. And I’m quite sure your supervisor would treat your laidback attitude indulgently.
No matter what else you have to do, if you ensure doing these tasks consistently day in and day out along with the other assigned work, you are well on your way to reaching the stars!
With best wishes and until the next, adieus!
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