Mirror, mirror on the wall
Who’s the fairest of us all?
There we go again. Between two agencies, one that wins a Grand Prix and a few Gold metals and the one that 'maxes' the number of metals, who’s the better of the two?
Well, there is little doubt that the one who wins the Grand Prix has a superior, in fact, unmatched advantage over the rest.
But if there is an upstart stealing the rays from your sun by tallying up a much larger number of metals, then I think the Cannes method of tallying points to each type of metal would be appropriate.
I know this method will create a lot of heart-burn to the better team, but hey, whoever said the team that won the most number of metals was the best? Your Grand Prix is proof enough of who is better. Do you need much else, especially when the news is received by the clients who then all want to win the Grand Prix the next time around, just like the one you did?
To put it more succinctly, I'd counter the quandary you find yourself in with a question of my own:
Whose door do you think a client would come knocking on, the agency with the highest number of metals or the one that brought home the Grand Prix?
Just think...
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