Countdown to Cannes

COUNTDOWN TO CANNES

 Now that the Goafest is over, it’s time for the international biggie at Cannes. Would it be as satisfying as Abhijit Avasti said it had been winning so many metals in Goafest 2011, or would it disappoint some as it did Prasoon Joshi, remains to be seen.

For now, let’s concentrate on some of the big ones here and now. If I have missed out on some, you know where to find me. So, pick up your pen and write away, and I’ll have them featured right here with your name and opinion right under it.

So, here goes:

THE CONTENDERS

1.-2. Coca Cola – The invisible bottle and Shadow – McCann Erickson

Out of sheer weakness of my frail heart, I’d first go for the Coca Cola ads. Refreshing even now, almost one year since its release, it’s romance (am I a succour for romance?!) so youthful... ah, how the voice of the youth beckons!

A coke from the billboards on the one hand and satiating your thirst over a shadow of a coke, on the other? Is it even imaginable, let alone possible? Let me in to your secret – how do you nourish your brain? Where’d you get the ideas, guys?

 Bring home a metal, guys! You’ve got a winner! Good luck!

3 - 4.  LMN - Tap and Water hose – Creativeland Asia

Two simple stories superbly told. I never tire of seeing these two ads. It’s like watching it for the first time, every time!

You can, too! Creativeland Asia, this one is for you. Grab a metal, quick!

5. Cadbury Dairy Milk – Shubh aarambh (Bus stop) – O&M

While O&M won a Grand Prix in the Goafest for Cadbury’s, I’d go full throttle for the bus stop ad. It’s the cutest and most romantic. Romance in a bus stop? To steal another brand’s line Impossible is Nothing.

Bring it on, O&M, the metal is yours.

6. ­– 7. Adidas – Bowler and fielder – O&M

While the whole series was inspirational, I must admit being torn between having to choose a couple, short as I am for time and space.

Amazing script! Watch it all ye hungry-for-success, guys! Could teach you a thing or two about attitude. (Agencies scouting for talent, now you know whose brains to pick! Hint, hint – not mine!) Must admit I have to learn a thing or two about attitude from you guys, spineless as I am!

O&M rocks!

Is it surprising they won five gold metals and one grand prix at the Goafest?!

Have the stomach to take in some more? Then watch this space for more of the same tomorrow. Until then, keep counting... (Our metals, silly!)

Adieus!