Honey, did you get something special for me, tonight?
When we visit a nursery to buy an indoor plant, we look for that something special, that perhaps, nobody has in their house? And then we make enquiries about the price, the name and family of shrub it belongs to.
What’s the point of this train of thought, you ask? It’s simple: Just like we want a 'something special', something that is unique and worthy of a beautiful house, so too a client seeks something special, from the copywriter, to describe, what he thinks is a beautiful product.
Understanding the client is half the problem solved. Now go solve the other half. You know, copy writing?
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