Tuesday, October 5, 2010

Tata Sky - Review





When the product is excellent coming as it does from the stables of the Tatas, ably supported by Aamir Khan on whose shoulder the ad rests, the cash registers are not expected to just ring, but sing.

What do I have to say? What can I say? A wonderful product in combination with some powerful acting by Aamir Khan makes for a delightful experience. Not to be left behind is the witty script itself. Aamir's entry into our homes and lives is a delightful intrusion, a gentle reminder to us that not all ads should be dismissed by the click of a button; that some ads can entertain and inform us in a pleasant way.

Here is the gist of the ad:

Enter Aamir, as a milkman, who deftly extracts a full month's wages from a customer for the milk even though the customer had gone on a vacation for part of the month. The VO says on a humorous note, not to be deceived by such manipulations, and that if you were to go on an annual holiday, you need not pay Tata Sky for that particular month.

Have you been deceived by your milkman or your newspaper man? Tell us about it. Who knows, your story may be the next story to be featured in one of the ads of Tata Sky!

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