Monday, August 13, 2012

When a Waiter is Miffed...


When a Waiter is Miffed…

-          ITC Kitchens of India

 
On a lazy afternoon in Odriew restaurant:

On a lazy afternoon at the restaurant, a gentleman walks in. He has been identified for a good-natured prank by the management and ITC Kitchens of India.

The good gent beckons to a waiter to take the order. Tired as he is, he barks out a list adding that he make it snappy; he has a meeting to attend.

Suitably chastised, the waiter removes himself from the gent’s presence and takes himself to the kitchen.
Shortly thereafter, he arrives with the dishes which he lays neatly on the table. The gent remarks under his breath rather unwarrantedly and a trifle rudely on the waiter’s poor food presentation skill, but loud enough for the waiter to hear.

The waiter, who was clearing another table, clumsily spills some food on the floor, then casually picks it up and serves the soiled food to the good gent.

For a minute there is pin-drop silence - the shock at what the waiter had done not quite registering as yet. (Oh, dear!)

Then the raging volcano sputters and spews frothing saliva furiously all over the resolute waiter’s face all of which is recorded and uploaded on YouTube. (Dear me!)

At length, the manager comes in wringing his hands nervously explaining that it was all in jest and would he be so kind as to wait for a few minutes, a spread fit for the Gods would be served to him in a jiffy.

Suitably mollified, the guest is served, true to the manager’s word, a spread fit for the Gods after which he is gifted a delightful hamper with best compliments from ITC Kitchens of India.

As they say, never slight a dour waiter. You never know what he might bring!

What do you think? (Wink, wink!)


Friday, August 10, 2012

The Baba's Day Out


The Baba’s Day Out

-          ITC Kitchens of India 

A young couple troops into Odriew restaurant with a toddler in tow on a bright and sunny afternoon. The toddler is restive and so they move from the general public area to the quieter confines of exclusive dining as would be the choice of young couples in search of some privacy.

The waiter fetches a bottle of warm milk and offers it to the mother of the child, adding that it is on the house. But the child appears to be at odds with himself as he vacillates from being irritable to being colic.

In between caring for the child’s needs and idle chatter, the gent places his order of Naan and Paneer Makhani and could they make it snappy, the baba wasn’t feeling well today?

The waiter promptly makes his exit. The woman takes out a container with home-made food for the child to eat. But the darling seems to be out of sorts and isn’t willing to eat it and it is so stifling in here. Why can’t they understand? (Wah!)

The young couple is at wit’s end, not knowing what to do. What on earth was the matter with him? And they try to entertain the persistently wailing child causing other people to stare at them, all of which is recorded and uploaded on YouTube. (Oh, dear!)

At length, the waiter arrives with the food. The couple is relieved at the swift service…

In the meantime, the child, distracted by the arrival of food, reaches out for some of it.

(Do you want it? Here, have some…) 

The baba takes a lick from mama’s finger.  And…?

Silence.

And then…(Blink)

The child wrinkles his nose and closes his eyes tight shut…

The parents are anxious… (Didn’t he like it?)

(Blink, blink!)

The child begins to drool and he…(blink, blinks again!)

…Opens his moist mouth for some more!

 (Yay!)

The excited couple beckons to the waiter and asks him to have some more of the same packed to take home. Their son actually liked it! Unbelievable!

The manager bids the couple goodbye but not before gifting them a hamper of ITC Kitchens of India with best compliments from ITC. (Wink, wink!)


Wednesday, August 8, 2012

A Detour...


A Detour...


Dear Reader,

First off, thank you for staying with me all this while. It has been, I hope, an exhilarating and enduring journey for you as much as it has been for me.

This note is to inform you that I will be embarking on a couple of blogs more and that I wish that you will continue to support me in those as well.

And now for the reason of my little detour…

Some of you have expressed the need for a blog on copywriting in general and headline writing in particular. It is in keeping with those wishes that I have decided to start another blog, this time on copywriting, with your support and goodwill.

I hope that this journey will be more interactive than the earlier one. One where questions posed find a fitting answer never mind from whom it came from or who replied to it. Because I consider myself to be just another enthusiast who is intrigued by a subject that has caught your imagination as well.

So without much ado, let’s on to this journey with the first blog post…

…tomorrow!

Until then,

Adieus!

Monday, August 6, 2012

Mirror, mirror on the wall...


Mirror, mirror on the wall,
Who’s the fairest chef of us all?

-          ITC Kitchens of India

A family shuffles in to Odriew restaurant on a cool winter’s evening. They are tired from shopping and their throats ache for something hot. Could we get something hot to drink? 

The waiter promptly disappears and appears once again with four small cups of Chinese tea - on the house, he adds with a smile. The teenager refuses to drink hot flavored water and turns his face away.

The gent offers the menu card to the boy to help him ferret out a dish that he would like, but the boy continues to sulk. The waiter suggests Dal Bukhara. It is the specialty for the evening he enlightens the guests brightly.

I hate dal, says the sulking teen, his frown growing deeper.

The gent defers to the waiter’s suggestion and the waiter retreats with the order. The gent attempts to crack a joke. All at the table laugh politely at the gent’s ‘funny’ joke, while the teen sulks.

At length the food arrives and the waiter serves the food.

The man appears to be unconcerned and proceeds to eat while keeping an eye on the teen.

The teen dips his finger in the cup and then rolls his tongue on the finger. (Blink!)

And then another…(gasp!)

…and another…(Blink, blink!)

The gent is tickled pink. Somebody has succeeded in making his son eat dal! 

His utter delight and compliments to the manager and much else are recorded and uploaded on YouTube. (Wink, wink!)

Could they please pack another portion of Dal Bukhara? My son just can’t seem to have enough of it!

In reply, the manager presents the good gent a hamper of Dal Bukhara from ITC Kitchens of India’s stable of food with best compliments from the management and ITC Kitchens of India.

I think ITC Kitchens of India scored a perfect ten on this one.

What do you think?


Wednesday, August 1, 2012

And, Sir, How Would You Prefer To Eat?



And, Sir, How Would You Prefer To Eat?

-          ITC Kitchens of India


A cool summer day in Odriew Restaurant:

A gentleman saunters into the restaurant on a cool summer afternoon here in the city of Iannech. He has been identified for a prank by the management and ITC Kitchens Of India.

After making himself comfortable, the man beckons to the waiter to take the order. The waiter arrives and takes the order of Naan and Paneer Makhani.

 As an afterthought, the waiter courteously asks the guest what he is most uncomfortable using, the fork, spoon or the chopstick. Upon the man saying it has to be the last of the three, the waiter thanks him and departs.

Soon enough, an aromatic spread is laid on the table. But hullo… what’s this? Chopsticks? 

The much bewildered man tells the waiter there must be a mistake. He said he was uncomfortable with chopsticks to which the waiter mutters something like… did he hear right…management policy? (Huh?)

Bewilderment mounts to consternation as the gent realizes that the ‘policy’ was being ‘practiced’ only on him, and not the other guests.  And besides, he bellows, how in the world am I supposed to eat Naan with chopsticks? (Tsk, tsk!)

The gent voices his increasing unhappiness in no uncertain terms and desires to speak with the manager ASAP, all of which is recorded and uploaded on YouTube. (Dear, dear!)

Shortly thereafter, the manager arrives and placates the good gent, telling him of the joke played on him by the management and ITC Kitchens of India.

 After ensuring that the gent is suitably mollified, he is given a sumptuous spread fit for the Gods and a hamper with best compliments from ITC Kitchens of India.